Rocco...it's time.

Rocco Rossi...what were you thinking?

The old adage that any publicity is good publicity may not apply with regard to your new ads.

Who thought that your tongue-in-cheek humour would go over well with the Italian community? Did anyone question whether it was appropriate to have a mobster image? "Tongue-in-cheek" is now "foot-in-mouth".

Rocco...I'm afraid "desperate" is not what we are looking for in a Mayor. Running these new ads to get attention is a sign of bad judgement.

It's now time to show good judgement. I think you should take the next week to let the dust settle and think about who you want to back to stop Rob Ford.

If you have a chance to save your reputation it's time to do something that could make a difference. John Nunziata could have made a difference by endorsing Tory but did not and so the city got Miller. You can make a difference this time so Toronto gets something more than Ford.

It's time to make your move Rocco.